A social media strategy is a plan of objectives and methods to help you successfully connect with your customers.
Crafting an effective social media strategy is challenging. The technology changes day by day. What is in vogue one day is old hat the next in a constantly shifting market. With so many goals to potentially focus on, how do you make sure your social media is aligned with your overall marketing goals? We have the experience and expertise to guide you to success.
Social Media Process
Where Are the Goalposts?
We start by establishing goals that are specific, measurable, achievable, relevant and time-bound with specific parameters that define when each is achieved. To measure progress, we use analytics and tracking tools.
Where Are We Now?
A social media audit will assess your current social media use. We'll tell you who is connecting with you, which social media sites your target market uses, and how you compare with competitors.
There We Are!
We can show which networks best meet your social media goals, how to develop social media profiles using content plans and editorial calendars and how to update and refine existing accounts to get the best possible results while monitoring activity metrics every step of the way.