Media relationships is about understanding what they want and how they want it.
Compelling public relations can help you spread your message, reach a larger audience and generate more of the activity you want. Whether it is earned or bought media, settling a public issue to your advantage, setting PR objectives is the first step to formulating a clear, defined plan to achieve optimum media results.
Public Relations Process
Stop the presses!
What are your PR goals? Do you want to promote your charity work? A new product? An office opening? What is your message? Who is your audience? How will we reach them? We need answers before acting.
What mix of channels will we use to communicate to your audiences? We will research your audiences to determine the most effective tactics to grab their attention to target them where they are.
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Executing the plan means contacting media, producing materials, refining the message, and preparing the spokesperson followed by monitoring the media impact and measuring the effects.